Based in Seattle, George Simons (BS, University of Wisconsin, MFA, University of Illinois) has been designing for the healthcare industry for over 30 years.
George bases his work in two fundamental notions. “One is that I spend a lot of time focusing on human-centered research around the topic I am pursuing. Two, I build my ideas as early as possible and often as a way to both learn and advance design,” he says. When designing for healthcare, he considers situations from the end user’s eyes, aligned with the emotional weight that often accompanies healthcare situations. He is inspired by the master designers of his time, along with shop craftsmen who design by building. “This craft-based method of learning is making a comeback today and starting to influence how design happens-- observing, sketching, listening, modeling, sketching again, modeling again,” he explains.